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Insights

Notes from the studio.

Short pieces on building and running web businesses, from the projects we work on.

Working paper · 27 September 2026

From Volume to Value: the state of web development in India

A research paper on why most small business websites in India underperform, what the market data shows, and how a research-led studio model could change it. Includes a PDF. 26 September 2026

Your own store, or Amazon and Flipkart? What actually pays for a small Indian brand

What marketplace fees really cost you, what you keep on your own store, and the approach that works for most small brands in India. 26 September 2026

What a website actually costs in India, and what you're paying for

The honest ranges for a business website in India in 2026, and how to tell what a quote actually includes before you pay.